Smartpay Holdings Limited designs, develops, and implements technology products, services, and software to merchants and retailers. It provides payment and data management solutions for retail, business payment, and transactional processing requirements. The company serves 25,000 merchants with approximately 35,000 EFTPOS terminals in New Zealand and Australia. It serves retail, trade, taxi and transport, charities and schools, hospitality, and tourism industries. Smartpay Holdings Limited is based in Auckland, New Zealand.