Prime Financial Group Limited (Prime) is a wealth management company for business owners and family groups. The Company is engaged in financial and retirement planning; investment advice; life insurance; asset protection advice incorporating legal services; superannuation, including superannuation; lending and finance, and accounting firm investments. The Company operates through the segment of investment in and providing wealth management services solely in Australia. The Company's services include self-directed, full advisory and collaborative. The Company's service incorporates both an active management portfolio alternative and a client instructed solution. These services are designed to assist with reviewing, developing and managing portfolio. The Company's life insurance service includes income protection, life, total, and permanent disability insurance, trauma (crisis illness), insurance, and buy/sell and partner insurance.