E*TRADE Financial Corporation (stylized as E*TRADE), a subsidiary of Morgan Stanley, offers an electronic trading platform to trade financial assets including common stocks, preferred stocks, futures contracts, exchange-traded funds, options, mutual funds, and fixed income investments. It also provides services for employee stock ownership plans, student loan benefit administration, advisor services, margin lending, online banking, and cash management services.
The company has approximately 5.2 million retail brokerage accounts and a total margin receivables balance of $9.6 billion. The company receives revenue from interest income, commissions for order execution, payment for order flow, and management services. The company has 30 branches.