Direct Marketing Stocks List
Symbol | Grade | Name | % Change | |
---|---|---|---|---|
EGG | B | Enero Group Ltd | -0.30 | |
IGL | C | IVE Group Ltd | 0.00 |
Related Industries: Advertising Agencies Marketing Services
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Date | Stock | Title |
---|---|---|
Apr 22 | IGL | Those who invested in IVE Group (ASX:IGL) three years ago are up 98% |
Related Industries:
Advertising Agencies
Marketing Services
Related Stock Lists:
Communication
Communications
Corporate Communications
E Communications
Marketing
Advertising
Business Economics
Cgu
Communication Services
Education
Financial Services
Graphic Design
Housing
Industry Sectors
Interactive Media
Inventory Management
Logistics
Magazines
Manufacturing
Market Economics)
- Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.Response channels include 800-numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses.
The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out.
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