Super Retail Group Limited is primarily involved in the retail industry. The Company's principal activities include retailing of auto parts and accessories, tools and equipment; retailing of boating, camping, outdoor equipment, fishing equipment and apparel, and retailing of sporting equipment, bicycles, bicycle accessories and apparel. The Company's segments include Auto, which is engaged in retailing of auto parts and accessories, tools and equipment; Leisure, which is engaged in retailing of boating, camping, outdoor equipment, fishing equipment and apparel, and Sports, which is engaged in retailing of sporting equipment, bicycles, bicycle accessories and apparel. The Company's brands include Amart Sports, which provides leisure sports products; BCF, an outdoor retailer; Rays, an outdoor entertainment and camping leisure retailer; Rebel, which provides branded sporting and leisure goods, and Supercheap Auto, a specialty retail business.