IOOF Holdings Ltd (IOOF) is engaged in financial advice and distribution, platform management and superannuation administration, investment management and trustee services, including estate planning and corporate trust. The platform management and administration segment provides services through master trust platforms, which offer access point to a range of investment products. The investment management segment manages and invests monies on behalf of corporate, superannuation, institutional clients and private individual investor clients. The financial advice and distribution segment provides financial planning advice and stockbroking services, such as investment research, training, compliance support and access to financial products. The trustee segment provides custodial, agency and estate administration services. The Company's products include IOOF pursuit, IOOF employer super, IOOF alliances wraps and other products.