Bell Financial Group Limited (Bell Financial) is an Australia-based company, which provides stockbroking, investment and financial advisory services to private, institutional and corporate clients. The Company operates through two segments: Retail and Wholesale. The Company's Retail segment includes equities, futures, foreign exchange, corporate fee income, portfolio administration services, margin lending and deposits. The Company's Wholesale segment includes equities and corporate fee income. The Company's wholesale division includes the Sydney, London and Hong Kong Institutional desks, and its Melbourne and Sydney equity capital market (ECM) desks. The Company has offices in Australia, London and Hong Kong. Bell Financial has a holding in Third Party Platform Pty Ltd (Bell Direct). Bell Direct offers online share trading through a trading platform and Website. The Company's subsidiaries include Bell Potter Financial Planning Limited and Bell Potter Capital Limited.